Compared to individual using, proxies are more used by companies. There are many reasons why do business need proxies. Here we list the most important five reasons for your reference.

Protect Your Brand

The development of technology benefits the world a lot, but some cybercrimes rise with it as well. Your enterprise may at risk of phishing, counterfeiting, and malware. All these problems will do harm to your brand and resulting in losing customers. With proxies, your brand and intellectual property will be protect. At the same time, organizations or individuals will have no way to steal your brand and ideas.

Get Accurate Data for SEO

Many companies will do SEO research to check the current trend of the market or other important data they need. What they need is a web scraper. With proxies, the web scraper is able to pull the data from multiple web pages and deliver the data in the format required automatically. Without proxies, the web will detect your IP and may prevent your frequent request. Or it will show optimized data, not the actual data. As a result, your SEO research will be inaccurate.

As we mentioned before, some sites has restriction on geo-location, You’ll need proxies to change IP address to get the data in certain location.

Improve Security of Network

Proxies can protect your company from Internet attacks, acting as an additional protective layer between you and the Internet. With proxies, all information you send and receive will be recorded under the proxy IP address. Your real IP address will be hidden. Even if the hacker intend to track your behavior, the proxy server is the most he/she can reach. Thus, your online behavior will be anonymous and safe.

Faster Network Speed

The proxy server will forward requests to the server with the least number of connections to avoid server overload. By doing this, it can compress traffic, perform caching, and remove ads from designed websites. As a result, proxies can not only prevent your server from crashing, but also speed up your network. All the effects mentioned above can contribute to faster connections. Staff and customers will have an improved browsing experience.

Ensure Proper Internet Usage

Entrepreneurs always want employees to focus more on their work. Proxy servers is a great choice to ensure that. It can restrict social media sites like Facebook, YouTube, etc, so that employees will save time on these sites and improve productivity.

Moreover, a proxy server can prevent employees from accessing unsecured sites, which may steal valuable information and do harm to your company.

With a proxy server, the network administrators can manage which devices have access particular content and websites.

Conclusion

Proxies can benefit enterprises a lot. With a higher network speed and restriction on websites, productivity will be risen much more. With the IP address changing function, you can do accurate SEO research to seek more opportunities for your company. With requests been assigned, your customers will have a better experience on your site or product. With protection of proxies, the security of your brand will be guaranteed.